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Multiple factors combine to weigh on ICC football rights in Italy

ANN ARBOR, MI - JULY 28: A general view during the International Champions Cup 2018 match between Manchester United and Liverpool at Michigan Stadium on July 28, 2018 in Ann Arbor, Michigan. (Photo by Joe Sargent/International Champions Cup/Getty Images)

The rights value in Italy for the pre-season International Champions Cup football tournament was weighed down by a combination of lower inventory, a busy summer sports calendar and a tough market environment, SportBusiness Media understands.

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