Rugby Football League (RFL)
The RDA agency will look to extract more value from Australia and New Zealand and strike deals in the Pacific Islands for the first time, after taking over international rights to the Super League.
The RDA agency has been appointed as the exclusive agent for international distribution rights to the Super League, the top tier of club rugby league in England.
Rugby league’s domestic Challenge Cup rights were renewed by the BBC last week, with the public-service broadcast paying a rights-fee increase of about 14 per cent on its previous deal.
UK public-service broadcaster the BBC has signed an extension to its rights deal with the Rugby Football League, the governing body of rugby league in England, to continue broadcasting the Challenge Cup club knockout competition.
Rugby league’s Super League, which comprises clubs from England and France, has agreed new broadcast deals in Australia, New Zealand, France, North America and the Middle East.
Sky keeps BT at arm’s length with seven long-term rights deals
Rugby Football League chairman Brian Barwick has hit back at criticism of the national governing body’s new rights deal with UK pay-television broadcaster BSkyB, claiming that it comes with “significantly enhanced” financial terms.
UK pay-television broadcaster BSkyB today announced the acquisition of long-term rights deals for rugby league’s European Super League, the British and Irish Lions rugby union touring team, the England national cricket team, Scottish football, speedway and WWE wrestling entertainment.