Rugby Football League (RFL)

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The RDA agency will look to extract more value from Australia and New Zealand and strike deals in the Pacific Islands for the first time, after taking over international rights to the Super League.

Rugby league’s domestic Challenge Cup rights were renewed by the BBC last week, with the public-service broadcast paying a rights-fee increase of about 14 per cent on its previous deal.

Sky keeps BT at arm’s length with seven long-term rights deals

The RDA agency has been appointed as the exclusive agent for international distribution rights to the Super League, the top tier of club rugby league in England.

UK public-service broadcaster the BBC has signed an extension to its rights deal with the Rugby Football League, the governing body of rugby league in England, to continue broadcasting the Challenge Cup club knockout competition.

Rugby league’s Super League, which comprises clubs from England and France, has agreed new broadcast deals in Australia, New Zealand, France, North America and the Middle East.

Rugby Football League chairman Brian Barwick has hit back at criticism of the national governing body’s new rights deal with UK pay-television broadcaster BSkyB, claiming that it comes with “significantly enhanced” financial terms.