Sky
Littler’s fairytale run sets stage for PDC UK rights renewal
Luke Littler’s run to the 2024 PDC World Championship final has created a lasting boost for UK darts audiences, putting Matchroom in a strong position ahead of renewal talks.
Super Bowl ratings jump in NFL’s core international markets
Record UK viewing figures on Sky Sports for Super Bowl LVIII were among strong performing ratings across a variety of the National Football League’s target international markets.
Increased visibility in Netball Super League deals with Sky, BBC
The UK’s Netball Super League (NSL) has landed a visibility boost in new rights deals with incumbent rights-holder Sky and public-service broadcaster the BBC.
Sky fee flat in four-year renewal for the Open
Pay-television broadcaster Sky Sports agreed to a flat fee to maintain its golf dominance in the UK market and retain rights to the Open Championship for another four years.
IMG recruits Sky’s Clement to lead studios tech, operations
The IMG agency has recruited James Clement from UK pay-television broadcaster Sky to lead technology and operations for its production studios business
Sky reasserts golf dominance with Open deal
Sky Sports has reaffirmed its unchallenged golf dominance in the UK market after retaining rights to the Open Championship for another four years
Van Rooyen exits Sky after 18 years, UK & Ireland unit to report into Strong
Stephen van Rooyen has announced he is to leave Sky, the pay-television giant where he is group chief commercial officer and chief executive of the UK and Ireland business, at the end of next month
World darts final secures Sky Sports’ best-ever non-football audience
Sky amassed a total of 4.8 million viewers for last night’s PDC World Darts Championship final featuring 16-year-old Luke Littler, making it the most-watched darts event ever on the pay-television broadcaster and its Now streaming service.
Littler-mania driving record darts audiences in UK, Germany
The final of the PDC World Darts Championship tonight (Wednesday) is set to break even more records in the UK for Sky with the performances of teenage sensation Luke Littler having brought viewers flooding…
Sky snaps up US college sports rights at low cost
UK pay-television broadcaster Sky’s acquisition of US college football and basketball rights from ESPN will provide good exposure for American university sport through to the end of the 2024-25 season, but little in the way of remuneration.
ONE strikes breakthrough deal with Sky in UK
Combat sports promotion ONE Championship has taken another step towards greater exposure in Europe after striking a deal with UK pay-television broadcaster Sky
Sky drives Premier League’s marginal gains as competition fades away
The English Premier League’s first domestic media rights auction for almost six years has produced an overall uplift of just over three per cent, prompting sighs of relief across offices in Paddington, Isleworth and Chiswick.
Sky remains dominant force in Premier League’s new £6.7bn rights deal
The English Premier League has struck a new £6.7bn (€7.8bn/$8.5bn), four-year domestic media rights deal with incumbents Sky, TNT Sports and the BBC, with online retail giant Amazon dropping out of the picture from 2025-26.
Sky swoops for DACH pay-TV rights as MotoGP seeks FTA broadcaster in Germany
Sky Deutschland opted to secure exclusive pay-television rights in the DACH region for MotoGP in order to complement its motorsport portfolio after the withdrawal of ServusTV from the linear broadcast space in Germany.
Lions tour value dips slightly in Sky renewal
Pay-television broadcaster Sky will pay a slightly decreased fee for the British and Irish Lions tour of Australia in 2025, owing to a lack of strong competition for the rights.
Sky pays uplift to renew PGA Championship till 2026
Pay-television broadcaster Sky extended its rights to the US PGA Championship in the UK and Ireland for three further years at a slight increase on the previous average fee.
Sky signs off extensive ATP, WTA rights deals in active Euro markets
European pay-television giant Sky has signed off an extensive rights deal covering the men's ATP and women's WTA Tours across its active markets of the UK, Ireland, Germany, Austria, Switzerland and Italy
Sky makes opportunistic college sports move in the UK
UK pay-television broadcaster Sky has stepped in to show US college football and basketball in the UK for the remainder of the 2023-24 season and the whole of 2024-25, ensuring that NCAA Division I football and basketball will receive coverage after almost three months without a deal.