Telstra (Australia)

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Deals for Australia’s new top-tier netball competition signify a strong commitment from broadcasters to women’s sport and could signal a step-change in revenue earned by Netball Australia.

Australian telecommunications company Telstra has entered into a six-year partnership with Perform through which it will aid the digital sports media company’s delivery of its media-rights and production contract with the Women’s Tennis Association.

Gillon McLachlan, chief executive of the AFL, has said that free-to-air coverage of the Aussie rules football competition is likely to drop in 2017 after revealing that Australian commercial broadcaster Channel 10 is unlikely to acquire a rights package.

The Australian National Basketball League club competition has extended and expanded its partnership with telecommunications company Telstra.