YouTube

Football

Brazil’s top-tier Série A has moved closer to the R$2bn-per-year mark in guaranteed media rights earnings from 2025, after the Liga Forte União bloc of clubs agreed multiple deals in principle with Record, YouTube and Amazon. 
Multi-sport
Media

YouTube is taking on an increased role at the Paris 2024 Paralympics with the dual purpose of distributing additional live coverage and providing the streaming output on the official International Paralympic Committee website.
Golf
Fan Engagement

The PGA Tour has taken steps to retain engagement within a key demographic as it launches a 9-hole event to tap into social media followings of YouTube golf content creators
Ice Hockey

The Professional Women’s Hockey League, the new top-tier women’s league for ice hockey in North America, prioritised exposure in its media rights deals for 2024 as it seeks to develop strong viewership for forthcoming seasons.
Football
Media

Uefa has decided to sell global commercial rights to the Uefa Women’s Champions League over a five-year cycle, from 2025-26 to 2029-30, with sponsorship rights to women’s national team events over the…
American Football
Media

Pay-television operator DirecTV is to continue offering the out-of-market streaming service NFL Sunday Ticket in the United States territories of Puerto Rico and US Virgin Islands, despite having lost…
Multiple Sports
Media

Video streaming platform YouTube has announced that Germany will be the first international market to receive its Primetime Channels service, with a host of sports broadcasters and organisations already…
Golf
Media

LIV Golf has announced plans to live stream all of its tournaments on YouTube in international markets, including pay-per-view streaming in four countries where rights deals are already in place
Football

DAZN sublicensed free-to-air rights to this year's Uefa Women’s Champions League final to the European Broadcasting Union in 12 markets to ensure wider exposure for the property, despite its existing agreement with YouTube for free-to-air coverage of the competition.
American Football
Media

YouTube has announced its subscription details for the out-of-market streaming service NFL Sunday Ticket and NFL RedZone channels ahead of the 2023 NFL season
Multiple Sports
Media

Google has announced an $8 (€7.46) per month price increase for its streaming service YouTube TV, pointing to an increase in content costs and ongoing efforts to improve the service.
Multiple Sports
Media

YouTube is to roll out a new service offering sports fans the ability to watch multiple streams at once, initially for select users in the US

For YouTube, as a sports content platform, the deal represents a dramatic acceleration of its ambitions in pay-television in the US.
Football
Media

The J.League, organising body of the top two domestic football leagues in Japan, has opted to expand its use of video streaming platform YouTube for international coverage, with the top-tier J1 League to be showcased.
Esports
Media

Esports company ESL FACEIT Group (EFG) has extended its long-running agreement with Amazon-owned online streaming platform Twitch and signed a new deal with Google-owned YouTube
Golf
Media

The Ladies Professional Golf Association is looking to develop a presence in the ever-increasing sports documentary space by unveiling the multi-part Drive On: LPGA All Access, which will air on LPGA platforms…
Football
Media

Douyin, Facebook, OneFootball, PSG TV, Twitch and YouTube will carry coverage of today's (Thursday's) exhibition match in Saudi Arabia between Paris Saint-Germain and Riyadh All-Star XI, that will see…
NFL
Media

League finalizes pact to reimagine out-of-market game package