Events
Liverpool to play friendly in Singapore as StarHub secures rights to exhibition matches
Liverpool is to play a friendly against fellow Premier League outfit Crystal Palace at the National Stadium in Singapore as part of its forthcoming pre-season tour of Southeast Asia
Global Esports Federation appoints IMG to strategic and commercial role
The Global Esports Federation has appointed the IMG sports and entertainment agency as a commercial consultant ahead of the Commonwealth Esports Championships in Birmingham later this year
PCB invites expressions of interest for junior franchise league’s sponsorship and media rights
The Pakistan Cricket Board has invited expressions of interest for various sponsorship and broadcast rights packages after outlining the details of its new franchise competition for 15-to-19-year-olds
Kansas-UNC title clash caps off March Madness growth
The University of Kansas' dramatic comeback victory over North Carolina to win the National Collegiate Athletic Association’s Division I men’s basketball tournament averaged 18.1 mil
EA Sports appoints ONE Esports to organise 2022 EACC events in Southeast Asia
EA Sports has appointed ONE Esports, the esports division of Asian mixed martial arts promotion ONE Championship, to organise its 2022 EA Sports Champions Cup (EACC) events that begin next month
IMG to market Arab Gulf Cup commercial rights to 2031
The IMG agency has signed a long-term commercial agreement with the Arab Gulf Cup Football Federation (AGCFF) covering the next six editions of the national team tournament
IMG to be appointed as strategic partner of rugby league joint venture
The IMG agency is set to be named as the strategic partner for the new commercial joint venture set up by the Rugby Football League and Super League (Europe)
NBCUniversal ends Beijing 2022 with worst-ever US ratings
Wide range of difficult factors contribute to significant viewership decline
Discovery set to promote UCI Mountain Bike World Cup
Discovery is set to be named as the new organiser and promoter of the Mountain Bike World Cup, strengthening the media group's ties with the International Cycling Union (UCI).
Super Bowl LVI ratings deliver strong boost for NBC, NFL
Rams' dramatic comeback victory generates best US viewership in five years
Blast producing ePremier League
Esports entertainment company Blast has signed a deal to produce and deliver the 2021-22 edition of the ePremier League competition
NBC Sports confirms full sellout for Super Bowl LVI ads
Multiple held-back units sell for $7m each, with the network setting new records for the event.
L’Équipe adds selection of ATP 250 rights to portfolio
French sports broadcaster L’Équipe has acquired free-to-air rights to the four ATP 250 men’s tennis tournaments held in France.
New Indian volleyball league prepares for launch
A new franchise-based volleyball competition, the Prime Volleyball League, is set to launch in India this week
Tencent strikes esports tie-up with Olympic Council of Asia
Chinese technology and entertainment conglomerate Tencent has signed a strategic partnerships with the Olympic Council of Asia and the Asian Electronic Sports Federation
CFP viewership rebounds for Georgia-Alabama title clash
Championship game is most-watched program on American cable in two years
JRFU readies NTT League One launch
The Japan Rugby Football Union is preparing to usher in a new, more professional era of Japanese rugby union with the launch of the NTT League One on January 7
Launch of $5.5m PTO Tour creates additional inventory for broadcasters, sponsors
The Professional Triathletes Organisation is to launch its PTO Tour next year with events in Canada and the US added to the existing Collins Cup teams competition to create an overall prize fund of $5