Licensing & Merchandising
World Cup pushes Fifa towards $3bn in broadcast revenue in 2022
Fifa generated broadcast income of $2.96bn (€2.77bn) in 2022, fuelled by media rights deals for the World Cup in Qatar and reflective of just over half of the governing body’s total revenue for the year.
Inaugural NFL Germany game proves huge success locally
The National Football League's inaugural regular-season game in Germany last weekend proved a huge success locally across a series of key metrics
Bundesliga International CMO Naubert to assume Klein’s responsibilities
Peer Naubert, chief marketing officer at Bundesliga International, is to take over the responsibilities of Robert Klein, chief executive of the German league’s international rights sales arm, from the e…
Asian Cricket Council agrees digital collectibles deal with FanCraze
The Asian Cricket Council is to launch a digital collectibles programme in partnership with FanCraze Technologies.
The ACC and FanCraze will create a set of collectibles that fans can acquire and trade
AELTC recruits Al-Qassab as marketing and commercial director following Henderson exit
The All England Lawn Tennis and Croquet Club (AELTC) has merged its commercial, communications and marketing functions into a single position to be held by Usama Al-Qassab, the former Walt Disney marketing…
Barcelona sells more LaLiga rights income to Sixth Street, enters NFT space
FC Barcelona has sold an additional 15 per cent of its LaLiga television rights income to Sixth Street Partners, taking the US-based investment firm’s stake to 25 per cent, while it has also delved into t…
Learfield signs 10-year extension with Kansas Athletics
Company stays aligned with one of the top programs in US college sports
DAZN adds to NFT offering with new boxing-focused marketplace
Sports subscription service DAZN has announced the launch of a boxing-focused NFT marketplace, DAZNBoxing.io
Barcelona considers sale of LaLiga TV rights revenue, stake in licensing arm
FC Barcelona will hold an extraordinary assembly meeting on June 16, with its members to vote on whether the club should sell a minority stake in its Barça Licensing & Merchandising subsidiary, and on …
Manchester United Q3 revenues up 29.2 per cent but wage increases lead to £27.7m loss
Manchester United has increased its third quarter revenues by 29.2 per cent to £152.8m ($192.
Real Madrid tops ‘most valuable football brand’ rankings
Brand valuation consultancy firm Brand Finance has named Real Madrid as the world’s most valuable football brand for a fourth consecutive year.
OneFootball raises $300m from investors, forms blockchain JV
OneFootball, the football-focused streaming and media platform, has closed a $300m (€285m) Series D funding round led by the New York-based Liberty City Ventures and has also created a blockchain technology j…
Legends appoints ex-Inter Milan executive Gandler amid international push
Premium experiences company Legends has appointed former Inter Milan executive Michael Gandler in the newly-created role of chief revenue officer for its global division, Legends International, and former…
RugbyPass delves into NFTs with ASX Sports
RugbyPass, the global digital rugby union platform owned by pay-television broadcaster Sky New Zealand, has agreed an exclusive long-term deal with virtual sports exchange ASX Sports that will bring NFT-enabled…