American Football
NFL teams up with Bruin, WPP to drive Game Pass growth in Europe
American football league the NFL has entered into a partnership with global sports marketing company Bruin Sports Capital and advertising and public relations giant WPP in order to drive expansion of its Game Pass over-the-top service throughout Europe.
Olympic Channel lands two new partners
The International Federation of American Football (IFAF) and the World Bridge Federation (WBF) have become the latest sports bodies to agree content partnerships with the International Olympic Committee’s Olympic Channel.
Bell Media becomes exclusive NFL rights-holder in Canada
Canadian telecommunications company Bell Media has expanded its partnership with the NFL to become the exclusive broadcast partner of the American football league in Canada.
NFL’s Panthers renew with local rights partner
The Carolina Panthers NFL American football franchise has extended a local rights deal with the Spectrum News division of Spectrum Networks.
NFL’s Raiders sign up rights partner in Las Vegas
The Oakland Raiders NFL American football franchise has signed a regional rights deal with KVVU FOX5 TV, an affiliate of media company 21st Century Fox that is available in Las Vegas.
Twitter to stream Arena Football League matches
Social media company Twitter has signed a live-streaming partnership with indoor American football competition the Arena Football League.
Turner weighing up return to NFL rights market
Turner is assessing a return as a rights-holder of American football league the NFL, according to the US media company’s executive vice-president of property marketing and corporate partnerships, Will Funk.
Perform becomes NFL partner in its third major international deal
Perform’s expertise in digital content was key to winning NFL distribution rights in this month’s deal.
NFL enters into live content partnership with Twitter
American football league the NFL has struck a new global multi-year deal with social media platform Twitter that it says will break new ground in creative live programming and video-on-demand content.
Simon Denyer, chief executive, Perform Group
Interview with Simon Denyer, Perform Group chief executive, on the agency’s deal to market NFL rights outside Europe and the US.
Perform strikes deal to market NFL rights
Digital sports content and media group Perform has struck a multi-year deal with the NFL to market the American football league’s broadcast rights in over 100 countries and territories across the world.
ACC Network on track despite ESPN cutbacks
Sports broadcaster ESPN is still on track to launch the ACC Network college sports channel as scheduled in 2019 despite recent staff cutbacks.
Verizon snaps up rights for Wembley NFL game
US telco Verizon has acquired rights for the NFL regular-season game between the Baltimore Ravens and Jacksonville Jaguars at Wembley Stadium in London.
Chargers sign local rights deals for LA move
NFL American football team the Los Angeles Chargers has agreed multi-year rights deals with local broadcasters KABC-TV and KAZA-TV.
NFL’s Browns secure local rights deal
The Cleveland Browns NFL American football franchise has entered into a local media-rights agreement with Fox Sports Ohio, a regional sports channel owned by the Fox Cable Networks division of the 21st Century Fox media company.
NFL’s Packers, Jaguars sign local rights deals
NFL American football franchises the Green Bay Packers and Jacksonville Jaguars have both secured local media-rights deals.
Amazon to test sport fit with Thursday Night Football deal
Digital rights to Thursday Night Football will again be a test bed for the NFL and a new entrant in 2017, after Amazon acquired the package won by Twitter last year.
NFL enhances game coverage with Intel partnership, confirms Amazon deal
American football league the NFL has entered into a wide-ranging partnership with technology giant Intel, while it has officially confirmed its Thursday Night Football agreement with e-commerce and media company Amazon.