Golf
PGA Tour and USA Today partnership expands into digital content
The US PGA Tour golf organisation has expanded its multi-year marketing partnership with the USA Today Sports Media Group to include new digital content initiatives.
European Tour tees up new contract with Golf Channel
The European Tour golf organisation has extended its association with the Golf Channel by signing a new 10-year rights deal with the US pay-television broadcaster.
Ten Sports adopts change in strategy for golf channel
Indian subcontinent pay-television broadcaster Ten Sports has said it will reduce subscription fees for its Ten Golf channel in India as it seeks to further promote the sport in the country.
MEDIA RIGHTS: From July 25 to August 28
Media rights clips from 25 July to 30 August
LET to provide live coverage of Solheim Cup through YouTube
The Ladies European Tour golf organisation has relaunched its official YouTube channel to provide live coverage of the 2013 Solheim Cup in countries where the tournament will not be available on television.
U.S. Open switches to Fox under new USGA deal
The United States Golf Association has agreed a 12-year deal with the Fox Sports division of US network Fox for the broadcast rights to the U.S. Open, U.S. Women’s Open and U.S. Senior Open Championships.
Watching Brief (Vol.54) Special Focus: Golf – US Masters
MEDIA RIGHTS: From May 30 to June 12
Seven secures rights to Australian golf showpieces
Australian commercial broadcaster Seven Network has agreed a three-year deal with the IMG agency for the domestic broadcast rights to the Australian Masters and Perth International golf tournaments.
MEDIA RIGHTS: From May 16 to May 29
TSN tees up PGA Tour extension
Canadian pay-television sports broadcaster TSN has signed a multi-year extension to its broadcast rights deal with golf’s US PGA Tour.
Sky growing but looking to pay less for most sport
Sky Deutschland is getting stronger but the big Bundesliga deal means it needs to pay less for other sport
European Tour launches online TV platform
Golf’s European Tour has launched a free online television channel providing video on demand highlights of the organisation’s tournaments.
PGA Championship tees off with Highland Spring
Highland Spring has strengthened its ties with golf by becoming an official supplier to the PGA Championship.
Japanese partnership to provide online highlights of Asian Tour
Japanese website Golf Digest Online has agreed a three-year deal with the Asian Tour that will provide video highlights from the sanctioning body’s events.
MEDIA RIGHTS: From May 2 to May 15
Bettinardi Golf secures Kuchar support
Golf star Matt Kuchar has signed a new multi-year personal endorsement deal with Bettinardi Golf.