TV Rights Deals 1: The latest Olympic, Rugby Union World Cup and IPL deals

Cricket: Entertainment Sports & Direct acquired the theatrical rights for the Indian Premier League in a 10-year deal from 2010 to 2019, paying Rs3.3 bn ($70m). ESD, owned by Dubai-based private-equity firm Dar Capital Group, outbid one other rival bid from Triplecom Media. The minimum floor price set for the rights was $20m. ESD said that it will exploit the rights through UFO Moviez, India’s largest satellite-based digital cinema network with over 1,700 screens, and the Valuable Media Group.

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