TV Rights Deals 1: The latest Olympic, Rugby Union World Cup and IPL deals

Cricket: Entertainment Sports & Direct acquired the theatrical rights for the Indian Premier League in a 10-year deal from 2010 to 2019, paying Rs3.3 bn ($70m). ESD, owned by Dubai-based private-equity firm Dar Capital Group, outbid one other rival bid from Triplecom Media. The minimum floor price set for the rights was $20m. ESD said that it will exploit the rights through UFO Moviez, India’s largest satellite-based digital cinema network with over 1,700 screens, and the Valuable Media Group.

Rugby Union: Japanese pay-broadcaster J Sports acquired the rights in Japan for the 2011 Rugby World Cup. The deal covers terrestrial, satellite, internet and mobile rights.

Rugby Union: Pay-broadcaster Setanta Sports acquired the rights for the Heineken Cup, Guinness Premiership and Magners League competitions in the US, Canada and Australia in a new four-year deal with the Pitch International agency.

Olympics: Pan-regional broadcaster ESPN acquired South American rights for the 2010 and 2012 Olympics in a $10m (€6.7m) deal with the International Olympic Committee. The deal includes free-to-air and radio rights in Argentina, cable and satellite rights in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru and Uruguay and satellite only rights in Venezuela.

Tennis: UK broadcaster ITV acquired live rights for the Masters Tennis event at the Royal Albert Hall next month. ITV will show 18 hours coverage on digital channel ITV4.

Youth Olympics: Singaporean free-to-air broadcaster MediaCorp and pay-platforms SingTel and Starhub agreed a deal with the International Olympic Committee for the rights for the inaugural Youth Games, to be staged in Singapore. MediaCorp has the exclusive free-to-air and radio rights, SingTel the exclusive rights for the Youth Olympics News Channel on mobile platforms in Singapore, Bangladesh, India, Indonesia, Pakistan, Philippines and Thailand. Starhub has exclusive live rights for pay-television and mobile platforms in Singapore and the exclusive rights for the Youth Olympic News Channel in Singapore on its free preview channel, Channel 01. All the IOC’s existing broadcast partners in territories outside Singapore can access the rights for the Youth Games for free, providing they guarantee certain levels of exposure.

Wrestling: The USA Network renewed its agreement with World Wrestling Entertainment for a further four years until autumn 2014.

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