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DAZN’s ‘logical’ interest in UK launch is hard to square with commercial realities

A microphone of DAZN is seen prior to a UEFA Europa League match. (Photo by Maja Hitij/Getty Images)

In October, DAZN executive chairman John Skipper described the UK as “a logical DAZN market”, pinpointing three potential avenues of entry: rights to the English Premier League, boxing, and tennis. But experts and insiders surveyed by SportBusiness say DAZN should treat the UK market with caution.

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