Europe’s top-tier basketball competition, EuroLeague, has regained momentum in the key markets of Germany and France, earning huge increases in both territories from 2022-23 onward and taking the competition past an important milestone.
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Basketball: Eurosport Deutschland acquired live rights for nine selected playoff matches from Germany’s top league, the Basketball Bundesliga, in a deal with the league and rights-holder Sportdigital.tv.
Uefa and Team Marketing’s latest deals across the Balkans with Telekom Srbija, HRT and broadcasters in Kosovo have produced total income very close to the current cycle, signalling a sudden lack of competition from United Media Group.