Globo’s World Cup renegotiation sends Casimiro’s star soaring in Brazil

(Visionhaus/Getty Images)
(Visionhaus/Getty Images)
Globo’s loss of exclusive digital rights to the 2022 Fifa World Cup unleashed the potential of alternative broadcasts in Brazil, as Brazilian influencer Casimiro’s streams of World Cup matches broke the country’s YouTube and Twitch’s live viewership records.

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