NHK (Japan)

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Striking a digital rights deal is thought to have helped Tennis Australia earn a large increase in Japan for the 2017 Australian Open.

The value of exclusivity and a home Games in 2020 helped the International Paralympic Committee strike its biggest-ever deal, with Japanese state broadcaster NHK, late last month.

The International Olympic Committee and the Japan Consortium of broadcasters, which this month acquired exclusive Japanese rights to the Olympic Games from 2018 to 2024, are both likely to be happy with the deal, local experts say.

Five-year deal, four different broadcasters, three times the previous rights fee

The Dentsu agency is in the process of finalising FIA World Rally Championship sublicensing agreements in Japan with terrestrial broadcasters NHK and TV Asahi, SportBusiness understands

The International Paralympic Committee (IPC) will work with Japanese public-service broadcaster NHK to produce an official documentary film for next year’s Paralympic Games in Tokyo.

The Japan Consortium, which includes public-service broadcaster NHK and the Japan Commercial Broadcasters Association (JBA), has extended its Olympic Games rights deal until the 2032 summer Olympics

Japan’s sensational 28-21 victory over Scotland in the Rugby World Cup on Sunday has become the most-watched live event in the country this year as the ongoing tournament continues to set records in i…