Analysis

England’s Premier League clubs will enjoy much greater freedom from the 2016-17 season in how they can exploit content globally on social media. The benefits could be considerable in terms of expanding the reach of a club’s brand and could also help drive revenues for the biggest clubs.

Pay-television broadcaster SportsMax approximately doubled the value of the Olympics in the Caribbean in order to win rights to the 2018 and 2020 Games.

The French tennis federation last week secured an increase of just over 11 per cent in the value of its domestic French Open rights after agreeing an early renewal with France Télévisions.

Pay-television broadcaster Azam TV is rethinking its expansion plans in sub-Saharan Africa, having shifted its focus to its home market of Tanzania.

An absence of competition in Spain and the Indian subcontinent has seen the value of International Champions Cup rights stall in both markets.

Pay-television broadcaster Premier Sports is close to renewing its deal for National Hockey League rights in the UK for which it will pay an increase of about 25 per cent, TV Sports Markets understands.

Germany’s Bundesliga is understood to have secured a large fee from the MP & Silva agency last month for its rights in 31 territories across Europe.

Chinese state broadcaster CCTV has recouped CNY200m (€27.3m/$30m) of its outlay on the Rio Olympics in digital rights deals this week.

The second-tier of English football will be shown in Russia once more after the Pitch International agency struck a one-season deal covering 2016-17 with pay-television broadcaster Eurosport worth about $100,000 (€91,000).

A group of Italian MPs from the coalition government has submitted an amendment to the Melandri Law which would require one live Serie A match per week to be shown on free-to-air television.

Telco UPC this week told TV Sports Markets its deal for media rights to the top Swiss ice hockey league would bring “a breath of fresh air to the market”.

The English Premier League this week finalised a deal with Russian broadcaster Match TV which will see its value in the country fall by about 57 per cent.

The French football league last month agreed deals for beIN Sports and Canal Plus to show its matches in public places, increasing fees by 15 per cent.

Electric car-racing championship Formula E has secured a modest rights fee in sub-Saharan Africa from pay-television broadcaster Kwesé Sports.

The Pitch International agency this month acquired Formula One and LaLiga rights as part of a move to create a new in-flight offering, TV Sports Markets understands.

The Perform Group told TV Sports Markets its deal for Japan’s J-League represented “great value” compared to many domestic football leagues, despite a rights fee four times higher than the previous value.

The Infront Sports & Media agency has been working with advertising giant WPP to source sponsors for its free-to-air 2016 Olympics Games feed in sub-Saharan Africa, TV Sports Markets understands.

Boxing promoter Matchroom Boxing and media company CSI Sports are in talks over a lengthier partnership after their deal for Anthony Joshua’s WBO World Heavyweight Championship fight against Dominic Breazeale last month, TV Sports Markets understands.