Analysis

The Wimbledon tennis championships may be steeped in tradition, but the All England Lawn Tennis Club has adopted a forward-thinking and pragmatic sales approach which is reaping dividends.

Major League Soccer’s deal with Gol TV Latin America is a stop-gap to ensure coverage in the region for the remainder of the 2014-15 season. The league will seek a longer and more lucrative deal from next season.

Star India’s renewal with Indian hockey’s governing body highlights the broadcaster’s strategy of ground-level investment in minority sports.

Cyprus’s weakened economy has caused a decline in the value of Uefa’s club football competitions for a second successive cycle.

The European Broadcasting Union signed off a deal for the Euro 2016 tournament in 26 territories late last month in a contract worth considerably less than its deal for Euro 2012.

The Italian rugby federation said this week its recent deals covering domestic and international rights will help the game continue to develop at home and abroad, while providing financial security for the sport in Italy.

A successful inaugural Formula E season drove Fox to extend its Latin and North American deals ahead of time.

StarTimes is seeking to renegotiate its deal with the Football Kenya Federation days after a ‘war’ with pay-television rival SuperSport at Kenya’s Nyayo National Stadium.

Polish pay-television operator NC Plus secured live rights to the Ekstraklasa for the next four seasons after submitting a surprisingly high bid for the league’s international rights.

Spanish football’s ongoing rights shake-up continued during a fortnight in which collective selling was brought forward by the league and Mediapro was appointed its international marketing partner.

The beIN Media Group is on the verge of acquiring full control of the beIN Sports channels in Asia, having agreed a deal with MP & Silva for the agency’s 50-per-cent stake.

BeIN Sports and Abu Dhabi Media are bidding head-to-head for two major football properties in the Middle East and North Africa – England’s Premier League and Uefa’s European Qualifiers.

The Canadian Football League jumped at the chance to guarantee income well into the future by extending its deal with TSN late last month.

Sportfive is taking a colossal risk in signing a 12-year, $1bn (€888m) renewal with the Confédération Africaine de Football, according to local experts.

Medge Consulting Sports has ceased to exist as a media rights agency, and its rights to the National Hockey League have reverted to the league after it missed payments, TV Sports Markets understands.

France Télévisions last week sublicensed rights to the summer Olympic Games of 2016 and 2020, recouping a decent portion of its investment.

Europe’s top six national football associations – England, France, Germany, Italy, the Netherlands and Spain – have agreed a new system with Uefa for sharing revenues from centrally-sold national team matches, from the 2018-19 season.

The NFL’s deal with Yahoo for the 2015 International Series game earlier this month was driven by a desire to test the online waters.