Analysis

The ICC closed its sales process in the subcontinent with an uplift in Bangladesh, though in Sri Lanka it was not able to defy the current difficulties of the market.

Globo’s renegotiated deal for rights to the 2026 Fifa World Cup has given Fifa hope of extracting even more from Brazil than it otherwise would have done, as its sales agent LiveMode prepares to take an additional premium package of rights to the market.

The Vietcontent agency secured exclusive rights to Uefa club competitions in Vietnam from 2024-25 to 2026-27 after agreeing to pay a hefty uplift.

The dream of a unified, centralised Brasileirão will have to wait until 2030 at the earliest as years of public pettiness between clubs, meetings about meetings and arguments over small amounts of money have resulted in another resounding victory for Brazil’s biggest media group, Globo.

The backlash to the rights centralisation approval by the FIS council, which the federation claims will “pave the way” for an exclusive deal with Infront, has galvanised leading ski nations to pursue their own rights sales concept that would squeeze agency margins.

After beIN walked away from its F1 rights in 2019, Qatar has since re-embraced F1, with the most recent investment being beIN's 10-year deal for F1 media rights in Mena and Turkey.

Pitch International and Relevent Sports Group outbid their agency rivals to land English Football League international rights from 2024-25 to 2027-28, with their respective strengths in two particular regions – Mena and the US – key to the final result.

Dentsu's deal with the Hong Kong government for rights to Paris 2024 has helped the agency keep its sales total ticking as the final deals of the 2018-24 Olympic cycle are completed.

The future of professional tennis – structurally and commercially – will be decided in the coming weeks. On one side are the ATP and WTA tours; on the other, the four Grand Slams. Investment from Saudi Arabia appears to have tipped the balance in favour of the tours.

New Zealand Cricket struck a new long-term deal with Sony Pictures Networks which is a slight increase on the current fee, but which will rise strongly if a second India series takes place over the term.

Ongoing payment delays at Skweek threaten to erode rights-holders’ confidence despite its insistence that it merely requires more time, yet there are signs of it working through its issues with Euroleague Basketball, certainly until the end of the season at least.

England’s Football Association is understood to have secured an important uplift for domestic FA Cup rights in its new deal with Warner Bros. Discovery, but has sacrificed exposure for income at a time when finances are more important than ever to the governing body.

Eclat Media Group outbid its rivals in South Korea to ensure it will hold Uefa club competition rights for a fifth consecutive cycle.

PTV and sports newcomer Hum Network secured International Cricket Council rights in Pakistan over the next two years, agreeing to pay an increase on previous deals for the rights.

The Pakistan Cricket Board will receive a healthy rights fee for domestic rights to the upcoming New Zealand series in a deal with ARY, though is struggling to strike long-term agreements internationally.

Setanta Sports will pay an increase for its renewal of exclusive rights to the Bundesliga across Eurasia, though as part of the deal it has acquired short-term rights in the Baltics.

Zeus Sports Marketing and 1190 Sports have agreed deals with 10 top-tier Brazilian clubs for the upcoming season, but the rights of Brazil’s biggest clubs remain unsold with the first round of Brasileirão fixtures beginning on Saturday, April 13.

The five-season deal unveiled in February between the Chinese Super League and telco China Mobile has almost doubled the media-rights income of the league.