Analysis

Tennis

Tennis Australia has increased the value of Australian Open rights in the Middle East and North Africa by about 40 per cent following a renewal with beIN Sports.

Mixed Martial Arts

The Ultimate Fighting Championship’s new deal in Poland is aimed at elevating its brand in the country, which has long been dominated by local promotion KSW.

Surfing

The World Surf League has expanded its global digital rights deal with Facebook, securing a significantly higher fee.

Rugby Union

The annual value of Six Nations media rights in Asia has been cut almost in half following a new deal with OTT service RugbyPass.

Football

Rights in Greece to Spain’s LaLiga have increased in value by about 50 per cent, while German Bundesliga rights have stayed flat in deals this month with Asset Ogilvy and Cosmote respectively.

UK viewing data for the week between Monday 29th January and Sunday 4th February. In

UK viewing data for the week between Monday 22nd and Sunday 28th January. We also look at English Football League audiences for the season to date. P

In the latest interactive monthly data report, TV Sports Markets analyses recent developments in the media-rights landscape in the UK.

Multi-sport

Discovery Communications has so far recouped more than 70 per cent of its internal target from sublicensing Olympic Games media rights across Europe, according to TV Sports Markets research.

Esports

Three major deals last month have shown the esports market is maturing quickly, with rights-holders focusing on exclusivity and rights fees over universal reach and exposure for sponsors.

Football

Italian public-service broadcaster Rai has bounced back from losing out on rights to this summer’s Fifa World Cup by agreeing three important football deals.

Motorsport

Pay-television operator Sky Italia believes its acquisition of exclusive rights to motor racing’s Formula One world championship can expand its subscriber base, which has been stuck at 4.7m to 4.8m for more than five years.

Football

Aggressive bidding from telcos has helped Uefa substantially grow the value of its club competition rights in Bosnia and Herzegovina, Croatia, Macedonia, Montenegro and Serbia.

Football

China Sports Media’s deal for Chinese Super League domestic rights – the emblematic deal of China’s sports-rights gold rush – will be worth just two-thirds of its initial annual value following a renegotiation.

Football

Uefa has more than doubled the value of its club competitions in Czech Republic and Slovakia by striking an exclusive deal for the Champions League with pay-television broadcaster O2.

Billiards

The growth in popularity of billiards in South Korea has helped the Union Mondiale de Billard secure a seven-figure annual dollar fee for its global media and marketing rights.

The value of Australian Open tennis rights in China increased by 75 per cent in the new cycle, from 2018 onward, following new digital and linear broadcast deals.

Ice Hockey

The Canadian Broadcasting Corporation has renewed its National Hockey League sublicensing deal on more favourable terms, TV Sports Markets understands.