Asia

Chinese state broadcaster CCTV has reportedly agreed a sublicensing deal for rights to the Chinese Super League, the top division of domestic club football.

Indian cricket players Virat Kohli and Rohit Sharma have signed up to join Unscriptd, a new media company that aims to help professional athletes to create and publish their unfiltered personal stories in short-form video format.

Le Sports, which is operated by Chinese internet company LeEco, has agreed a three-season rights deal in Hong Kong for English club football knockout competition the FA Cup.

International sports broadcaster Eleven Sports Network has agreed a rights deal with the Mediapro agency for coverage of domestic Brazilian football leagues.

Japanese telecommunications company SoftBank has agreed to become the main commercial partner of the B. League in a deal which grants it media rights to the new top division of domestic basketball.

Indian pay-television broadcaster Ten Sports is to rebrand its suite of channels on April 1.

The International Cricket Council has revealed plans for expanded live broadcast coverage of its Women’s World Twenty20 national team tournament, which will take place in India from March 15 to April 3.

Australian pay-television broadcaster Fox Sports and commercial broadcaster Nine have sealed late rights deals for the upcoming World Twenty20 cricket tournament in India.

Behind Le Sports’s huge Chinese Super League deal is a partnership that could shift the competitive balance of the Chinese digital market.

England’s Premier League saw its rights in Myanmar tumble in value after renewing with pay-television broadcaster SkyNet.

ESPN’s partnership with Chinese internet company Tencent last month is the latest stage in the broadcaster’s evolution into a global digital player

Times Internet, the digital arm of the Times of India media group, has reached a deal to acquire Willow TV International, a cricket-dedicated broadcaster in the US.

Le Sports, which is operated by Chinese internet company LeEco, has unveiled plans for a “revolutionary” watch-and-buy service to complement its coverage of the Chinese Super League, the top division of domestic football.

The IMG agency has agreed a two-season deal for the global television rights to the Chinese Super League, the top tier of domestic football in the country.

Mixed martial arts series the Ultimate Fighting Championship has entered into a multi-year partnership with Philippine telecommunications company Smart.

The Sina Sports division of Chinese internet operator Sina has entered into a strategic partnership with organisers of sailing’s America’s Cup.