Asia

Central Asia is the next region in which Premier League and FA Cup rights have been sold together, with the Saran Media Group picking up the contract to 2027-28

JTBC secured exclusive rights to the 2026 and 2030 Fifa World Cups after outbidding other broadcasters in a competitive process, with South Korea again proving itself one of the world’s hottest sports media rights markets.

The Thai League 1 has finally ensured its 2024-25 season will be shown on television by signing a deal with pay-television broadcaster TrueVisions

Japanese streaming service U-Next has brought forward its Premier League rights deal by one season, after outgoing broadcaster SpoTV ended its contract a year early

Wowow retained exclusive media rights to Uefa club competitions in Japan from 2024-25 to 2026-27 after agreeing to pay a hefty increase in direct negotiations without a tender process.

Fifa is inviting bids for broadcast rights to its revamped Club World Cup in different international markets after negotiations over a global streaming deal with Apple broke down

Japanese pay-television broadcaster Wowow and streaming platform Abema secured non-exclusive rights for the ongoing Uefa European Championship at a fraction of the fee for the previous tournament.

Streaming platform FanCode acquired rights to Formula 1 in India for 2024 and 2025 after the motorsport series reduced its asking price, having gone exclusively direct-to-consumer last year.

The values of Cricket Australia and Cricket South Africa media rights have grown in Pakistan through deals with Ten Sports and ARY, respectively, as the market continues its trend of slight growth, fuelled by pay-TV broadcast competition as well as the entrance of multiple digital players.

Toyota’s successful return to rallying in 2017 has transformed the World Rally Championship’s fortunes in Japan, leading to a new event in the country and a significant increase in media rights revenue over the past eight years.

Setanta Sports has signed a multi-year media rights deal to air the Professional Fighters League (PFL) and Bellator in Eurasia and the Philippines

The KBO League, South Korea's professional baseball league, is to get free global exposure on new streaming platform SOOP in a three-year international rights deal

BeIN Sports is close to finalising a deal that would see it hold Uefa club competition rights in all its active Asian markets, SportBusiness understands

On-demand and short video rights in China to the Paris 2024 Olympic Games have been secured by Kuaishou, a highly significant deal given the increasing importance of licensing sports media rights specifically…

Infront will act as Fifa’s ‘media rights sales advisor’ in selected Asian markets, after world football’s governing body took back World Cup media rights in the region from the agency two years ago. In

The Asian Football Confederation (AFC) has the security of a long-term broadcast deal in India after FanCode secured exclusive streaming rights to its major properties from 2025 to 2028.