Austria

Multiple Sports
Licensing & Merchandising

Pay-television broadcaster Sky is launching its first online sports merchandise shop following a tie-up with Fanatics
Football
Media

Media platform OneFootball and subscription sports streaming service DAZN have expanded their distribution deal for the German and Austrian markets by adding coverage of Spain’s LaLiga.
Handball

DAZN has managed to recoup some of its spending on European Handball Federation rights through a sublicensing deal in Germany, Austria and Switzerland (DACH) with soon-to-launch streaming platform Dyn.
Football
Media

Fifa has gone to market in Austria and Switzerland with the media rights in both countries to the 2026 World Cup
Motorsport
Media

Commercial broadcaster ServusTV has renewed its rights to the Deutsche Tourenwagen Masters, GT Masters and GT4 Germany motor racing series as part of a three-year deal with the General German Automobile…
Tennis

Sky pounced on its opportunity to take ATP Tour and WTA Tour rights on an exclusive basis across the UK, Ireland, DACH and Italy, but was almost beaten to the package by Netflix.
Esports
Media

Commercial broadcaster Sport1 has extended its ESL Pro Tour rights as part of a new agreement with esports tournament organiser and production company ESL FACEIT.
Multiple Sports
Media

Subscription sports broadcaster DAZN has further enhanced its commitment to women’s sport by announcing the launch of a free streaming channel in Germany and Austria.
Motorsport
Media

Commercial broadcaster Sport1 has acquired platform-neutral rights across Germany, Austria and Switzerland to the ADAC GT Masters motor racing series as part of a new deal with the General German Automobile Club.
Football
Media

OneFootball has announced a content sharing agreement with Austrian commercial broadcaster ServusTV that will make Uefa Champions League and Europa League highlights available on its streaming platform.
Multiple Sports
Finance & Law

Austrian public-service broadcaster ORF has announced plans to shut its ORF Sport + linear television channel as part of a wider range of measures designed to save around €300m ($319.7m) by 2026.
Tennis
Media

Sky will become the new home of the ATP and WTA tours across its active markets of the UK, Ireland, Germany, Austria, Switzerland and Italy from 2024 onwards, SportBusiness understands
Football

The value of Uefa club competition media rights in Austria has significantly increased, with newcomer Canal Plus paying a premium to gain a foothold in the market.
Tennis

Commercial broadcaster ServusTV secured renewals at flat fees for free-to-air rights in Austria to the Australian Open and French Open, after striking sublicensing deals with media conglomerate Warner Bros. Discovery.
Football
Media

Sky has doubled down on its future coverage of Uefa club competitions in Austria after securing a wide-ranging allocation of Uefa Europa League and Europa Conference League rights from 2024-25 to 2026-27
Football
Media

Media platform OneFootball and subscription sports streaming service DAZN have announced a distribution deal for the German and Austrian markets
American Football
Media

German sports broadcaster Sport1 has acquired rights to the United States’ newest professional American football league, the XFL, in Germany, Austria and Switzerland for the next two years. 
Motorsport
Media

Commercial broadcaster ServusTV has extended its World Rally Championship rights for two more seasons. The broadcaster has announced a new agreement that includes Germany and Austria