Europe

Pay-television broadcaster Sky Italia and digital sports content and media group Perform have acquired domestic rights to Serie A, the top division of Italian football, in deals worth a total of €973.3m ($1.166bn) per season.

UK viewing data for the week between Monday 28th May to Sunday 3rd June. Watching Brief Vol. 213

Swedish media company Nordic Entertainment Group (NENT Group) has sealed its third major rights deal this week by extending its agreement with the Premier League, the top division of English club football.

Danish commercial broadcaster TV2 has acquired rights to a number of national team handball tournaments operated by the International Handball Federation and European Handball Federation.

Swedish media company Nordic Entertainment Group (NENT Group) has agreed a three-season extension to its rights deal in Sweden, Denmark and Norway for the Formula One motor-racing championship.

Liga Portugal, the organising body of Portuguese club football, has agreed broadcast and sponsorship agreements for the Taça da Liga competition, as well as a wide-ranging deal with the Olivedesportos agency.

Mediapro has claimed it acquired a non-compliant product after the Court of Milan rejected its appeal against a ruling that led to Lega Serie A, the governing body of the top division of Italian football, scrapping its deal with the agency.

Swedish media company Modern Times Group has locked down Nordic rights to handball competitions operated by the sport’s world and European governing bodies as it detailed a rebrand to Nordic Entertainment Group (NENT Group).

German Bundesliga football club Bayern Munich has signed a strategic partnership with Perform, while the digital sports content and media group’s Goal subsidiary has launched what it claims is the first live sports show on social media platform Twitter for the Middle East and North Africa region.

Ligue 1 sells domestic rights for €1.1

Austrian pay-television broadcaster Sky Österreich has sublicensed rights to the Bundesliga, the top tier of domestic club football, to a host of broadcasters and media companies.

German club competition the Volleyball Bundesliga (VBL) has extended its rights deal with sports broadcaster Sport1 and has signed a new partnership with media and technology company Sporttotal.

Italy’s Lega Serie A moved into private negotiations with broadcasters this week for rights to the next three seasons, from 2018-19 to 2020-21, having cancelled its contract with Mediapro.

The RDA agency will look to extract more value from Australia and New Zealand and strike deals in the Pacific Islands for the first time, after taking over international rights to the Super League.

Hungarian commercial and pay-television broadcaster TV2 is close to finalising deals for Spain’s LaLiga and Italy’s Serie A.

Telco Cyta has secured Italian Serie A rights in Cyprus after completing a deal with IMG, TV Sports Markets understands.

UK telco BT, parent company of pay-television broadcaster BT Sport, has today (Friday) announced that Gavin Patterson will depart as chief executive, stating it needs a change of leadership to deliver on its reform plans.

Dutch commercial broadcaster RTL has extended a rights deal for the Uefa Europa League European club football competition.