Hong Kong

Motorsport: German pay-broad-caster Premiere acquired the exclusive live rights for motor racing’s Nascar and Indycar series for the 2006 season.

The joint venture of Dentsu and Infront will be banking heavily on getting good revenue from China.

Football: The German Football League awarded the rights for the Bundesliga in several three-year deals covering 2006-07 to 2008-09.

Pan-European broadcaster acquires content specifically for the region for the first time.