Hong Kong

Dentsu's deal with the Hong Kong government for rights to Paris 2024 has helped the agency keep its sales total ticking as the final deals of the 2018-24 Olympic cycle are completed.

Hong Kong’s government has gone back on a promise to steer clear of the country's media rights market, stepping in to acquire exclusive rights to the 2024 Olympic Games in Paris.

Now TV, the pay-television arm of Hong Kong Telecom and its parent company PCCW, has acquired exclusive rights to this year’s Uefa European Championship, which will take place in Germany.

Team Marketing has gone to market simultaneously with Uefa club competition broadcast rights in 13 different Asian countries and territories as it begins to wrap up the 2024-27 sales cycle

Pay-television broadcaster beIN Sports has acquired rights to the Bundesliga in 10 territories across the Asia-Pacific region as part of a new deal with the German Football League (DFL) until 2025-26

Now TV, the pay-television arm of Hong Kong Telecom and its parent company PCCW, has renewed its LaLiga rights as part of a new three-year deal with the Spanish football league

Hong Kong telecoms company i-Cable Communications has announced that it will shut its pay-TV operation in a move that is set to reduce competition for sports rights in the market

Pay broadcaster Premier Sports Asia has acquired exclusive live rights in more than 20 markets in Asia for Australia's National Rugby League in a five-year deal from 2023 to 2027

Pay-television broadcaster beIN Sports has renewed rights in 29 international territories to the Coupe de France club football competition

Telecoms operator i-Cable has secured exclusive media rights in Hong Kong to the Hangzhou 2022 Asian Games

Fifa is the latest rights-holder to suffer a fee cut in a Hong Kong market that has been on the slide for several years, selling 2022 World Cup rights to leading local sports broadcaster Now TV.

The Premier League’s latest round of rights sales in Apac is considered a major success, despite a substantial drop in overall value due to the collapse in the market in China.

Macau-based sports streaming platform M Plus has acquired rights for Brasileiro Série A football in its home territory and Hong Kong in a deal with the 1190 Sports agency.

Fourteen broadcasters have acquired media rights to the FairBreak Invitational women's cricket series

Pay-television operator beIN Sports has acquired media rights to the FIM Speedway Grand Prix World Championship in a season-long agreement with new event promotor Discovery Sports Events, the global promotion…

Pan-regional sports broadcaster SPOTV has secured exclusive rights to the US Masters golf tournament in eight markets across Southeast Asia as part of a one-year deal with the Augusta National Golf Club

Pan-regional sports broadcaster SPOTV has launched a mobile streaming app. SPOTV Now will provide live and on-demand access to linear pay-television channels SPOTV and SPOTV2 across Southeast Asia

Premier League rights values will increase in Thailand and Indonesia from 2022-23 onward, but have gone down in Hong Kong and Malaysia.