North America
Fox Sports to broadcast Nascar’s new esports competition
US stock car racing series Nascar has reached an agreement with domestic broadcast partner Fox Sports to air its new esports competition, the eNascar iRacing Pro Invitational Series
FloSports, fuboTV adjust to a Covid-19 world
US-based sports focused streaming services FloSports and FuboTV have revealed the means by which they are attempting to adapt their schedules amid Covid-19, adding they are confident their business models…
Disney says entertainment sales growing amid sports shutdown
ESPN parent company Disney said it is seeing increased user consumption and advertiser interest in its entertainment properties while the US sports industry remains at a standstill due to the ongoing Covid-19…
NFL, NBA offering fans free previews of subscription digital products
The National Football League and National Basketball Association announced they will offer free previews of their subscription digital products to fans free of charge amid the absence of any live sports…
ESPN looks to several areas to fill programming holes
With a plethora of linear and digital networks to fill, as well as social media extensions, and no live games in the US happening due to the Covid-19 pandemic, ESPN is grappling with how to maintain a…
ESPN expands international MLB rights
Major League Baseball has expanded its international rights deal with ESPN to cover more territories in Europe and Africa
NWSL agrees three-year broadcast deal with CBS Sports and Twitch
The National Women’s Soccer League has finalised a three-year broadcast deal with CBS Sports and streaming service Twitch.
Roku TV and Xumo bring beIN Sports Xtra to Canada
Streaming platforms Roku and Xumo have both signed distribution agreements in Canada with pay-television broadcaster beIN Sports, allowing them to add the beIN Sports Xtra streaming service to their respective…
XFL TV ratings fall below one-million mark for first time
In a potentially worrying landmark for the XFL, domestic television ratings for the spring-season American football league fell below the one-million mark for the first time over the weekend
WarnerMedia, CBS Sports say NCAA tournament coverage plans unchanged amid virus crisis
WarnerMedia and CBS Sports, which co-produces coverage of the NCAA men’s basketball tournament, said their production plans for the marquee US sports event remain on despite the ongoing coronavirus outbreak, a…
NHL and MLB channels join fuboTV to complete major league clean sweep
US sports-focused streaming service fuboTV has added NHL Network, MLB Network and MLB Strike Zone to its offering
PGA Tour embraces ESPN+ in lucrative nine-year domestic rights deals
The PGA Tour has finalised nine-year domestic media rights deals with incumbent rights-holders CBS, the commercial network, and the Comcast-owned NBC Sports Group, while agreeing a landmark streaming deal…
Concacaf’s Pellerano: Media proliferation lets everyone have their place
Football in the US is facing a unique opportunity to grow in the country now due to the proliferation of multiple media platforms for distribution, Concacaf’s chief commercial officer Heidi Pellerano t…
MLS agrees Facebook deal for highlights packages
Major League Soccer is partnering with social media platform Facebook to bring highlights packages to Facebook Watch in 2020
YouTube TV drops some Fox RSNs, YES Network from service
The ongoing carriage battle between Sinclair Broadcast Group and YouTube TV has taken another troubled turn as the streaming provider has dropped some Fox regional sports networks controlled by Sinclair,…
NBC Sports sets new Olympics ad sales record for Tokyo 2020
NBC Sports said it has sold $1.25bn in US ad sales for the upcoming Tokyo Olympics, setting a new record for any broadcaster for the Games
Discovery invests €40m in sports production technology hub
International media company Discovery has opened a new technology hub in the Dutch city of Hilversum to store and distribute live sporting productions.
Discovery has invested close to €40m ($44.5
Live events drive Olympic Channel viewership at Lausanne 2020
Live events accounted for 71 per cent of all video views during the Olympic Channel’s coverage of the recent Winter Youth Olympic Games in the Swiss city of Lausanne, with viewers' average watch time i…