South-East Asia

The English Premier League introduced several novel elements in its tender for media rights in Asia-Pacific markets for the new cycle, aimed at cracking what are expected to be some of its toughest sales territories.

Pan-regional sports broadcaster SPOTV has secured Badminton World Federation rights in several territories in Southeast Asia in a multi-year deal

Pay-television broadcaster beIN Sports has struck a five-year deal with Tennis Australia for the exclusive media rights to the Australian Open in ten Southeast Asian markets

The Football Marketing Asia agency has made changes to its senior management structure and hired two SVP-level salespeople as it prepares to work on the second half of its commercial rights sales project…

Pan-regional pay-television broadcaster beIN Sports has acquired the exclusive media rights for the French Open tennis Grand Slam in 10 Southeast Asian markets in a five-year deal covering 2022 to 2026

Malaysia’s Sepak Takraw League (STL) will be shown in Hong Kong, Indonesia, the Philippines, Singapore and Thailand on Eleven Sports’ OTT service Elevensports.com.

A volley of rights sales this year reallocated properties formerly held by pan-regional broadcaster Fox Sports Asia and began shaping a new sports broadcasting landscape in Asia-Pacific.

The English Premier League is employing videos featuring star players to bolster the second phase of its 2021-22 anti-piracy campaign in Southeast Asia

Pay-television operator Canal Plus has broadened its sports rights portfolio outside of mainland France by agreeing a multi-year deal with mixed martial arts’ Ultimate Fighting Championship.

Eclat Media Group has continued its effort to replace Fox Sports as the dominant pay-television broadcaster in Asia-Pacific, acquiring exclusive rights to The Open Championship across the region in a three-year deal.

The Asean Football Federation has renewed an agreement with sports betting and data services company Sportradar for the Suzuki Cup national team tournament, which gets underway on Sunday

Eleven Sports COO Alessandro Tucci on the company's new Asia-Pacific push and how it will differentiate itself from jostling competitors.

The Sportfive agency has widened its association with the Asean Football Federation by becoming the exclusive commercial representative for the 2022 AFF U23 Championship

The value of Uefa club competition rights has fallen heavily in Japan and also declined in Southeast Asia during the current cycle, mirroring wider trends in the markets.

Nicholas John will replace the departing Lee Choong Khay as head of sport at Malaysian pay-television broadcaster Astro

Experienced sports television executive Lee Choong Khay (CK) is leaving Malaysian pay-television broadcaster Astro to become chief executive at the new Southeast Asian, pan-regional sports broadcaster…

The scramble to replace Fox Sports Asia helped the Football Marketing Asia agency secure a strong deal for Asian Football Confederation rights last month in several important Southeast Asia markets.

Italian Serie A rights values have declined by around a third in France and Southeast Asia under a deal with beIN Sports, mirroring recent trends in those markets.