Sub-Saharan Africa

The English Premiership has at least quadrupled in value and significantly increased its coverage in sub-Saharan Africa, taking advantage of competition between pay-television broadcasters

South Africa’s Independent Communications Authority (ICASA) has launched an investigation into the country’s pay-television market.

Sports promoter Matchroom Sport has secured a lucrative deal for its entire portfolio of live events and archive footage in sub-Saharan Africa with pay-television startup Kwesé Sports.

The Infront Sports & Media and TV Media Sport agencies have agreed a host of broadcast deals in sub-Saharan Africa for this summer’s Olympic Games in Rio de Janeiro, Brazil.

Premiership Rugby, the organising body for the top division of club rugby union in England, has confirmed three television rights deals that will result in the Premiership being broadcast in more than 50 African countries from September.

Telecommunications company Econet, which operates in sub-Saharan Africa, has signed a new rights deal with sports events promoter Matchroom Sport.

The erosion of SuperSport’s portfolio in sub-Saharan Africa continued last week following Cricket Australia’s decision to divide its rights between the region’s two biggest rivals.

The recent fortunes of the Ghanaian and Tanzanian football governing bodies could not be more different...

Last-minute Euro 2016 free-to-air sales have continued in sub-Saharan Africa, with deals secured in the key markets of Kenya and South Africa.

This month’s deals for South American football rights followed a trend in the sub-Saharan African sports rights market in 2016 – Kwesé Sports and StarTimes acquired second-tier properties, Fox Sports were outbid and SuperSport let go of a poorly-performing property.

South African public-service broadcaster the SABC has acquired rights for the Uefa Euro 2016 national football team tournament.

Malawian broadcaster Beta Television has agreed a three-season deal for the rights to the Super League, the top division of club football in the African country.

The National Basketball Association has more than doubled the value of its media rights in sub-Saharan Africa after securing an exclusive deal with start-up pay-television operator Kwesé TV.

Free-to-air sales in sub-Saharan Africa for the Euro 2016 tournament are well underway, with the CAA Eleven and TV Media Sport agencies enjoying some success in their respective territories.

A dispute over Nigerian Professional Football League media rights between SuperSport and Total Promotions Limited has gone to private arbitration, TV Sports Markets understands.

John Manning, research analyst for SportBusiness Intelligence, reviews television audiences in selected key cricket markets for the recent ICC World Twenty20 tournament

Telecommunications company Econet has agreed a multi-year deal to become the new broadcast partner of the NBA in sub-Saharan Africa.

The Nigerian Olympic Committee has agreed deals to sublicense free-to-air rights for the 2016 Olympic Games to four broadcasters.