Sub-Saharan Africa

Olympic Games

Sports marketing agency Integral has acquired free-to-air rights in Nigeria to 200 hours of live content from Tokyo 2020, acquiring the rights from the Infront agency
Football

Lega Serie A has accepted offers for rights to Italian football’s Coppa Italia and Supercoppa from 2021-22 to 2023-24 in four European countries, along with Australia, Hong Kong, Mongolia, Vietnam and s…
Football

African pay-television broadcaster SuperSport kept its English Premier League rights fee flat in a three-season renewal completed in private negotiations last year, SportBusiness Media has learned.
Cricket

Cricket South Africa has secured long-term deals in its key international markets of Australia, the UK and India at reduced fees, reflective of a global downturn in cricket media rights values.
Rugby Union

South African public broadcaster the SABC has said that it will not broadcast the British & Irish Lions tour to South Africa or the national team's home Tests against Georgia "due to rights restrictions…
Tennis

Tennis South Africa and the SABC, the South African public broadcaster, have reached a three-year rights deal
Esports

The eSportsONE channel from Sport1, the German sports broadcaster, is now available in Ethiopia following a distribution agreement reached with pay-television broadcaster Canal Plus
Rugby Union

Australian streaming platform Stan Sport has acquired exclusive media rights for the upcoming British and Irish Lions tour of South Africa
Motorsport

Electric off-road motorsport series Extreme E has gone live on short-form video-sharing platform TikTok for its Ocean X-Prix at Lac Rose in Dakar, Senegal, starting on May 29
Athletics

The TV Media Sport agency has agreed a rights deal with Kenyan media company Nation Media Group for the World Athletics U20 Championships, which will take place in Nairobi in August
Football

CRTV and the Cameroon Football Federation (Fecafoot) have agreed a deal that will see the state-backed broadcaster produce and show the country's top two football divisions, Elite One and Two, as well…
Motorsport

Extreme E, the new electric off-road racing series, has agreed a rights deal with South African public-service broadcaster SABC
Football

SuperSport has acquired exclusive English-language pay-television rights to broadcast all 64 matches of the Fifa World Cup 2022 across sub-Saharan Africa
Football

South African public broadcaster the SABC has agreed a deal which will see eMedia’s satellite service, Openview, broadcast its channels. The SABC will also be launching a new dedicated sports channel.
Cricket

Recast, the new direct-to-customer video platform, has secured exclusive rights to stream the inaugural Dafabet African Premier League to UK viewers
Basketball

Kenyan media company Nation Media Group has acquired a package of free-to-air rights to North American basketball’s NBA.
Football

Ghana's Multimedia Group has acquired free-to-air television and radio rights in the country to Uefa Euro 2020, which will be played across June and July this year
Football

Free-to-air broadcast rights to the English Premier League will continue to be sold by Infront in sub-Saharan Africa until at least the end of the 2024-25 season after the agency reached a new agreement