Sweden

Bandy
Media

Bonnier News and Swedish media group NTM have jointly acquired domestic broadcast rights to Sweden’s men’s and women’s bandy Elitserien competitions. T
Tennis

Organisers of the Stockholm Open renewed their domestic media rights deal with public-service broadcaster SVT in order to maintain valuable exposure for the ATP 250 tournament.
Multiple Sports
Industry Moves

Spring Media, the Sweden-based agency, has further boosted its sales team as part of an international expansion plan
Football
Finance & Law

The cost of sports media rights “will have to come down in various ways” according to Anders Jensen, the president and chief executive of subscription broadcaster Viaplay Group.
Handball
Fan Engagement

The Infront agency has agreed a five-year deal to create a new digital ecosystem for the Handbollsligan and SHE, the top-tier men’s and women’s handball competitions in Sweden.
Tennis
Media

Swedish public broadcaster SVT has again secured domestic rights to the Stockholm Open, the ATP 250 tournament which this year will take place from October 14 to 22
Motorcycling

Multi-platform subscription broadcaster Viaplay has tightened its grip on motorsport properties in the Nordic region through a six-season agreement for exclusive MotoGP rights.
Football
Media

Subscription pay-TV broadcaster Viaplay has claimed to have “no interest” in winning back the Uefa Champions League in Sweden unless the current rights fee paid by TV4 Media drops dramatically.
Bandy
Host Broadcast & Production

Staylive, the Spring Media-owned OTT streaming service provider, has extended and expanded its production deal with the Swedish Bandy Federation
Multiple Sports
Media

Media company Viaplay Group and Swedish telco Telia have ended their carriage dispute by striking a new and expanded multi-year deal
Multiple Sports
Governance

Åsa Edlund Jönsson, head of sport at Swedish public broadcaster SVT, has resigned from her position to become general secretary of the Swedish Olympic Committee (SOK).
American Football

TV4 Media’s deal spans the current 2022 season, which started on September 8, and ends with the season-ending Super Bowl in February 2025.
Skiing
Media

Subscription streaming broadcaster Viaplay has acquired exclusive live Swedish broadcast rights to FIS World Cup events held in Austria in a deal with Eurovision Sport, the sports arm of the European Broadcasting…
Multiple Sports
Finance & Law

The Spring Media agency has acquired Hogmore Media, the Liechtenstein- and Austria-based agency known for its work in the host broadcast and distribution of football friendlies
Ice Hockey
Fan Engagement

Israel-based automated highlights company WSC Sports has reached an agreement with the HockeyAllsvenskan, Sweden’s second-tier ice hockey league.
NFL
Media

TV4 Media, the Telia-owned broadcaster, has acquired rights to show the National Football League in Sweden and Finland for three seasons, from 2022 until the Super Bowl in February 2025
Football
Media

Swedish telco Telia will be able to offer all matches from Swedish men’s football’s top-tier Allsvenskan and second-tier Superettan currently streamed on discovery+ following a “strategic partnership” with ri…
Football
Media

Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland