Sweden
Fanseat offers OTT showcase for Swedish speedway
Pay-per-view and subscription-based sports streaming service Fanseat has agreed a two-year deal with Elite Speedway Sweden for the global rights to its top-tier competition, the Elitserien
Nent agrees five-year deal with Matchroom across nine countries
Media company Nordic Entertainment (Nent) Group has agreed a five-year rights deal across nine countries with events promotion company Matchroom Sport
La Vuelta continues Twitch mainstream sport move, Allsvenskan launches on TikTok
Organisers of cycling’s Vuelta a España have announced it will be the first of the sport’s ‘grand tours’ to have an official account on Twitch, the Amazon-owned online streaming platform.
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TV4 Media retains Swedish Women’s ice hockey league rights
Media group TV4 Media has extended its domestic rights deal for the Swedish Women's Hockey League (SDHL) until 2024-25
Fifa latest to prosper in the Nordics as World Cup value surges
Fifa is the latest rights-holder to benefit from fierce competition in the Nordics as it sealed huge increases for both the 2023 Fifa Women’s World Cup and the men’s World Cup in 2026.
Nent adds Infront’s Swiss FIS World Cup rights to skiing portfolio
Nordic Entertainment (Nent) Group has acquired rights in the region to all International Ski Federation (FIS) World Cup events taking place in Switzerland through a deal with the Infront agency
Sportway to add 68 arenas to ‘Northern Europe’s largest AI production network’
Sportway, the automated production and live streaming firm, is to add another 68 Swedish arenas and stadiums to the list of venues that it provides its production systems for
Telenor to offer eSportsONE channel in Norway, Sweden
Sport1, the German sports broadcaster, has agreed a distribution deal for its new eSportsONE channel with telco Telenor in Norway and Sweden
C More adds AFC rights to football output
Pay-television broadcaster C More has acquired rights in Finland and Sweden to the Asian Football Confederation’s club and national teams competitions across the 2021-24 cycle.
Danish, Swedish audiences hit heights for all-Nordic handball final
Broadcasters in both Denmark and Sweden pulled in strong audiences for Sunday’s IHF World Men’s Handball Championship final between the two Nordic countries.
TV4 Media becomes WTA rights-holder in Finland, Norway and Sweden
TV4 Media, a Telia-owned broadcasting company, has acquired exclusive rights in Finland, Norway and Sweden to WTA women’s tennis events.
Sportway raises $1.7m with Cooney and Swedish investment firm among backers
Sports technology entrepreneur Aidan Cooney and Geltis, the Swedish private investment company, are among a group of new investors in Sportway, the Swedish automated production and live streaming firm…
TV4 and SVT secure Swedish rights to 2026 World Cup
TV4 Media, the Telia-owned broadcasting company that operates Swedish commercial broadcaster TV4, and Swedish public-service broadcaster SVT have acquired rights to the 2026 Fifa World Cup
SVT partially offsets FIS rights loss with Visma Ski Classics deal
SVT, Sweden’s public-service broadcaster, has agreed a five-season deal to broadcast the Visma Ski Classics long-distance skiing events.
Swedish Hockey League secures long-term stability with strong TV4 Media renewal
The Swedish Hockey League has ensured its long-term financial security by boosting the value of its domestic rights by over a third in a renewal with TV4 Media out to 2029-30.
Uefa national-team rights value swells in Scandinavia in six-season deals
The value of Uefa’s national-team rights in Scandinavia from 2022-23 has risen sharply, with the European governing body the latest rights-holder to prosper in the region amid a push by broadcasters to seal long-term deals for premium properties.
Nent lands exclusive Women’s World Cup rights in three Nordic markets
Nordic Entertainment (Nent) Group, the Stockholm-based media group, has acquired exclusive rights in Denmark, Norway and Sweden to the 2023 Fifa Women’s World Cup, which will take place in Australia a…
TV4 and SVT retain Uefa European Championships rights
TV4 Media, the Telia-owned broadcasting company that owns Swedish commercial broadcaster TV4, has acquired rights to the Uefa European Championships in 2024 and 2028 together with Swedish public-service…