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Uefa national-team rights value swells in Scandinavia in six-season deals

Erling Braut Haaland of Norway, centre, is congratulated by team-mates during the UEFA Nations League. (Photo By David Fitzgerald/Sportsfile via Getty Images)

The value of Uefa’s national-team rights in Scandinavia from 2022-23 has risen sharply, with the European governing body the latest rights-holder to prosper in the region amid a push by broadcasters to seal long-term deals for premium properties.

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