United Kingdom

No UK broadcasters were willing to show England’s final 2010 World Cup qualifier against the Ukraine but national team matches are still a sure-fire guarantee of big television audiences.

Football: The English Premier League agreed deals across most of Asia for the next three-year period, from 2010-11 to 2012-13

Action Sports: Pan-European broadcaster Eurosport extended its deal with the Alliance of Action Sports, covering live rights in Europe for the Summer and Winter Dew Tours, for another five years

Kentaro is confident that a record internet pay-per-view audience will justify its decision to reject offers from mainstream UK broadcasters for the rights to England’s final 2010 World Cup qualifier.

A study of ESPN’s most watched programmes since its August launch shows its reliance on Premier League content.

American Football: Pay-television broadcaster Telenet acquired the rights in Flanders for the National Football League in a four-year deal with the IMG agency from 2009 to 2012

NRK has been forced to offload its 2010 football World Cup rights to pay-broadcaster Viasat in the face of mounting costs for next year.

European broadcasters will be scrutinising ratings for last month’s World Athletics Championships as they weigh up their bids for the rights of future championships.

Football: Italian digital-terrestrial pay-broadcaster Dahlia acquired a package of live Serie A rights covering the 2010-11 and 2011-12 seasons in a two-year deal worth €63m ($90m), brokered by the Infront S…

American Football: US television network NBC extended its deal for National Football League (NFL) matches until 2013 in a two-year deal, paying an estimated two-per-cent annual increase on its existing…

Europe’s top satellite pay-television operators will be casting envious glances at the UK’s BSkyB, after it enjoyed what analysts described as a “flawless quarter” to end-June.

The IAAF has returned to the European Broadcasting Union in its attempts to find a buyer for the European media rights for its events for the next four-year period.

Germany’s Bundesliga and martial arts’ Ultimate Fighting Championship are among only a handful of sports rights properties to have avoided major rights-fee cuts in the UK following Setanta’s collapse.

Premier League faces another potentially wearying battle with competition regulators over the rules governing its next domestic media rights auction.

The return of Lance Armstrong to this year’s Tour de France looks to have played a key role in driving strong television audiences on both sides of the Atlantic.

UK horseracing achieved its goal in securing over 90 days of racing on terrestrial television.

Setanta is seeking new investment in its US business as it fights to secure the future of its international operations, still reeling from the bankruptcy of its UK arm last month.

Football: Italian satellite broadcaster Sky Italia acquired the live satellite rights for all Serie A matches from 2010-11 to 2011-12 in a deal with Lega Calcio. Sky will pay €580m ($824m) a season.