USA
Zoom signs ‘first-of-its-kind’ MLB sponsorship
Major League Baseball has entered into a wide-ranging sponsorship agreement with Zoom that affords the communications platform exposure during in-game replay reviews, television broadcasts and at the league…
Orioles, Nationals TV rights battle reaches NY Supreme Court
The years-long battle between Major League Baseball clubs the Baltimore Orioles and Washington Nationals over television rights fees paid by regional sports network Mid-Atlantic Sports Network (MASN) is…
CBS to air NWSL Championship in primetime again
For the second straight year, the National Women's Soccer League Championship will air on primetime on CBS in the United States
YouTube TV introduces multiview service
YouTube is to roll out a new service offering sports fans the ability to watch multiple streams at once, initially for select users in the US
National Cycling League signs GCN+ rights deal ahead of debut
The National Cycling League, a new professional cycling competition in the US, has agreed a three-year rights deal with Global Cycling Network’s GCN+ streaming service.
ESPN sells out for women’s NCAA basketball tournament
Disney Advertising has sold out of in-game sponsorship for the 2023 NCAA Division I Women's Basketball Championship, which airs exclusively on ESPN platforms between March 15-April 2 this year
FloSports makes two executive hires
Sports streaming company FloSports has announced the hiring of Jayar Donlan as chief content officer and Gene Chuang as senior vice-president of engineering
Diamond Sports files for Chapter 11 bankruptcy, to separate from Sinclair
Diamond Sports Group, the Sinclair-owned company that owns and operates 19 Bally Sports regional sports networks (RSNs), has filed for Chapter 11 bankruptcy, potentially leaving 42 professional sports…
MLB ‘plans to stream games for free’ as Diamond Sports contingency
Major League Baseball is reported to be planning to stream games for free for around six teams due to the increasing likelihood of the bankruptcy of Diamond Sports Group, which owns the Bally Sports stations…
Sportfive renews USL international distribution role, adds betting remit
The Sportfive agency has signed an extension to its international media rights distribution deal with the United Soccer League and has taken on an additional betting rights remit
Genius Sports posts annual revenues of $341m, loss cut to $182m
Sports data and betting services company Genius Sports posted revenue of $341m (€320m) for the 2022 financial year, narrowly ahead of projections, as group net loss dropped considerably from $592.8
Warner Bros. Discovery, CBS ‘virtually sold out’ of March Madness ad space
Warner Bros. Discovery and CBS Sports, which hold domestic broadcast rights to the National Collegiate Athletic Association's men's basketball March Madness tournament, have "virtually sold out" of their advertising inventory.
Lopez, Full Play convicted in football rights bribery case, Martinez acquitted
Hernan Lopez, the former chief executive at Fox International Channels, has been convicted of participating in a scheme to pay bribes to South American football officials, while the Full Play agency has…
Playfly adds Baylor to college rights portfolio
Baylor Athletics has signed a new 10-year multimedia rights agreement with sports marketing and media company Playfly Sports Properties.
CBS Sports launches FAST soccer network, US Open Cup to stream on Bleacher Report
CBS Sports has announced a free 24-hour, soccer-specific streaming channel called CBS Sports Golazo Network
WNBA, ESPN announce 2023 broadcast schedule
The Women's National Basketball Association has announced its 2023 schedule on broadcast partner ESPN and other Disney-owned networks such as ABC and ESPN2
Sports Innovation Lab, Ally target equitable media spend on women’s sports
Boston-based data company Sports Innovation Lab and Ally Financial have launched the Women's Sports Club in an effort to create equitable media spend on women's sports properties
Netflix renews golf and tennis docuseries
Netflix has announced that it has renewed its golf and tennis documentary series "Full Swing" and "Break Point" for second seasons