USA
Bally’s becomes MiLB’s first national rights-holder
Global casino and entertainment company Bally's Corporation has entered into a multi-year agreement with Minor League Baseball (MiLB) to become the league's first national media rights-holder and exclusive…
NWSL extends Just Women’s Sports content deal
The National Women’s Soccer League (NWSL), top tier of the domestic game in the United States, has extended its content and media deal with the Just Women’s Sports (JWS) platform.
WWE and UFC to merge following Endeavor takeover
Sports and entertainment group Endeavor has acquired a majority interest in a new company that will combine World Wrestling Entertainment with the Ultimate Fighting Championship, forming what the two parties…
YES Network to launch direct-to-consumer streaming service
The YES Network has announced it is launching a direct-to-consumer subscription streaming service to provide cord-cutters the ability to watch local broadcasts of the New York Yankees in Major League Baseball,…
NCAA women’s basketball breaks ESPN viewership records
The NCAA Division I Women's Basketball Tournament on ESPN has set multiple records, including total minutes watched, average viewers per game, and the single-game viewership record
NFL, RedBird announce Sunday Ticket commercial venues deal
The National Football League has announced a deal with RedBird Capital Partners to form a new media platform, EverPass Media, which will hold exclusive rights to distribute out-of-market package NFL Sunday…
Veritone extends role as Augusta National’s archive partner
Augusta National, Inc. (ANI), the business arm of Augusta National Golf Club, home of US major The Masters, has extended its licensing agreement with digital asset management, licensing and metadata solutions provider Veritone.
NFL owners to vote on Goodell extension, flexible TNF scheduling
The annual meeting of National Football League franchise owners continues today (Monday), with an extension of league commissioner Roger Goodell's contract and flexible scheduling for Thursday Night Football…
Fubo adds MLB.TV ahead of brand relaunch
IPTV operator Fubo has announced the addition of MLB.TV to its programming line-up, which will feature the channel in time for Major League Baseball's Opening Day on March 30
Endeavor operating NWSL global OTT service, IMG lands DAZN and Tigo deals
Endeavor Streaming is working with the National Women's Soccer League to launch a free global streaming service on NWSLSoccer
Apple TV+ MLB games go behind paywall, DirecTV lands commercial premises rights
Apple TV+ doubleheader broadcasts of Friday Night Baseball will require a subscription, while DirecTV will this year air the games in commercial establishments in the United States
World Baseball Classic sets TV viewership, attendance records
The 2023 World Baseball Classic further set new records as the tournament concluded with Japan hanging on to defeat the United States 3-2 in the championship game
Men’s March Madness viewership steady, women’s rises
Viewership of the men's NCAA Division I Basketball Tournament has been steady compared to the 2022 tournament's first two rounds on CBS and Warner Bros
Berman heralds ticket sales rise ahead of 11th NWSL season
Ahead of the National Women's Soccer League's 11th season, commissioner Jessica Berman lauded a 20-per-cent increase in season ticket memberships across the league and record tickets already sold for the…
World Baseball Classic sets record attendance, viewership figures
The first round of the 2023 World Baseball Classic has set records in attendance, global viewership, and merchandise sales
Google to raise subscription prices for YouTube TV
Google has announced an $8 (€7.46) per month price increase for its streaming service YouTube TV, pointing to an increase in content costs and ongoing efforts to improve the service.
TikTok and MLS agree sponsorship, content and programming deal
Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league
Willow retains ICC rights in US and Canada in direct deal
The International Cricket Council has agreed a new rights deal in the US and Canada with Times Internet Limited, whose cricket-dedicated broadcaster Willow will provide coverage of men’s and women’s eve…