![(Apple)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2023/02/Apple-TV-MLS-hero_big.jpg.large_2x.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=349)
Technology giant Apple is moving away from convention in the selling of commercials around its Major League Soccer coverage and is asking sponsors to buy season-long package spots rather than individual adverts on a per-game basis.
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