DTM secures additional exposure through Sport1 deal

German sports broadcaster Sport1 has agreed a two-season rights deal with the DTM German touring cars series.

The agreement signed with DTM rights-holder and promoter ITR is for the 2016 and 2017 seasons of the series.

The rights package covers Germany, Austria and Switzerland. Sport1 will provide free-to-air exposure for every DTM race through a one-hour highlights programme, with the same programme repeated on pay-television channel Sport1 Plus.

Sport1 will also offer video content of the DTM via Sport1.de, the Sport1 app and its social media channels.

Under the deal, Sport1 will also provide coverage of DTM partner series the Porsche Carrera Cup and Audi Sport TT Cup.