Eleven Sports adds NBA TV to Belgian offering

International sports broadcaster Eleven Sports has moved to counter the lack of NBA action on its Belgian schedules by agreeing a carriage deal for the North American basketball league’s OTT service, NBA TV.

NBA TV will bring viewers the best archived action from the regular season and play-off games, top analysis and basketball documentaries every day from midnight until noon on Eleven Sports 2.

The broadcaster will also focus on one NBA team each day as part of its Club Day series, giving fans the chance to take an in depth look at their favourite sides.

Eleven’s NBA rights deal began with the 2015-16 season and runs for a multi-year term.

The NBA suspended its 2019-20 season indefinitely following games on March 11, after a Utah Jazz player tested positive for Covid-19.

Eleven Sports recently finalised its most high-profile acquisition in Belgium to date as it completed an exclusive deal for rights to Belgian football’s Pro League as top-tier club Antwerp signed up to the proposed five-year agreement.

Eleven Sports is now profitable in the lowland country. It is distributed by various operators in over 750,000 Belgian homes.

The broadcaster launched two channels in Belgium in August 2015 on Proximus’ platform and introduced its OTT service later that year. A third channel was added in 2017 thanks to the broadcaster’s increasing sports rights portfolio.