US media group Discovery has agreed a four-year deal for a host of ATP Tour events, strengthening its tennis portfolio in Finland, Iceland, Norway and Sweden.
Its deal with ATP Media, the commercial arm of the tour, runs from 2020 to 2023. It covers rights to nine ATP Masters 1000 events, 13 ATP 500 events, up to 19 ATP 250 events, the end-of-season ATP Finals tournament and the Next Gen ATP Finals.
Rights will be exploited on Discovery’s sports broadcaster Eurosport.
The ATP events will give the broadcaster year-round coverage of tennis in the countries. This is in addition to all four grand slam tournaments – Australian Open, French Open, Wimbledon, and US Open – that the broadcaster has rights to in each market as part of wider pan-Europe deals.
Eurosport will take over ATP rights in two of the countries (Norway and Sweden) from rival Nordic Entertainment (Nent) Group. The latter currently holds the ATP Masters 1000 events and ATP Finals in a three-year deal, from 2017 to 2019. The same set of rights in Finland are held by commercial and pay-television broadcaster MTV3.