Fifa ‘exploring World Cup streaming options’ in Brazil

Neymar of Brazil fights for ball with Lucas Torreira of Uruguay during a qualifier match for 2022 Fifa World Cup (by Buda Mendes/Getty Images)

Fifa is reported to have engaged the LiveMode agency to advise on the sale of a package of streaming rights in Brazil to the 2022 World Cup.

This will mean that Fifa’s current broadcast rights-holder in Brazil, media group Globo, is unlikely to hold exclusive rights to next year’s tournament in Qatar.

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