The IMG agency’s college sports division, IMG College, has acquired multimedia rights for sporting events organised by West Virginia University in the US, according to the Charleston Daily Mail newspaper.
The deal will run for 12 years, from 2013-14 to 2024-25.
The deal is expected to be worth about $9 million (€6.7 million) per year.
The university’s current deal, with the Mountaineer Sports Network pay-television channel, will expire in July.