The Mediapro agency is reportedly seeking to charge €30 ($33) per month for a subscription to its proposed television channel for Serie A, the top division of Italian club football.
The Milano Finanza newspaper outlined the proposed cost for the channel as negotiations continue between Mediapro and Lega Serie A, the organising body of the league.
In July, Lega Serie A set a fresh deadline of September 30 to seal an agreement with Mediapro over its offer for domestic rights to the league. The Lega set out the latest deadline following a meeting held in the wake of Mediapro’s latest proposal, the third iteration of which was presented to the organisation on July 26.
Mediapro has already increased its rights offer to a basic €1.15bn per season for the three campaigns spanning 2021-22 to 2023-24, up from the previous offer of €1.05bn per season. This would increase to €1.283bn factoring in fees of €55m and €78m per season for archive rights and production costs, respectively.
Under its proposals, Mediapro plans on creating a joint-venture channel with the Lega that would provide coverage of matches.
Pay-television broadcaster Sky Italia and digital sports content and media company DAZN Group currently hold domestic rights to Serie A. The agreements, announced in June 2018, run until the end of the 2020-21 campaign.