HomeNewsFantasy SportsUSA

NBC Sports launches ‘Predictor’ fantasy sports app

NBC Sports is launching a series of fantasy sports contests to try and increase viewership and fan engagement.

The free-to-play NBC Sports Predictor games app will offer fans the chance to win up to $50,000 (€44,000) in prizes each week in contests tied to its live sports content. The first contest – Premier League Pick ‘Em – starts on Boxing Day.

“We are excited to introduce NBC Sports’ first free-to-play game, which will allow fans to play along while they watch their favorite NBC Sports action,” said Rob Simmelkjaer, senior vice-president of NBC Sports Ventures.

Additional NBC Sports Predictor games – which have been developed in partnership with Boom Fantasy – will be announced in the coming weeks.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.