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Sky Deutschland extends ‘Next Generation’ scheme to attract younger demographic

Image: Sky Deutschland

German Bundesliga domestic rights-holder, pay-television broadcaster Sky, will continue efforts to reach out to a younger audience with a special broadcast of this weekend’s match between 1. FC Köln and Werder Bremen.

Saturday’s match will continue the ‘Sky Next Generation’ venture which commenced with the 2-2 Bundesliga draw between Borussia Dortmund and Bayern Munich on October 8.

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