The Sportfive agency has strengthened its marketing team in France by appointing Guillaume Cossau and Florent Marty jointly as directors of client strategy for the Sportfive France division.
They will report into Cédric Girard, the director of marketing and strategic planning, who has led the division since earlier this year.
Marty is a former executive at the North American NBA basketball league, where he managed the sponsorship programme, while Cossau previously worked for the DDB Entertainment marketing agency, where he had responsibility for client partnerships. Girard previously worked at sportswear company Nike and soft drinks manufacturer Coca-Cola.