HomeNewsFootballNetherlands

Ziggo renews Premier League, PGA Tour deals

Dutch pay-television broadcaster Ziggo has extended a rights deal for football’s English Premier League and renewed an agreement for golf’s PGA Tour.

The new three-year deal for the Premier League will run until the end of the 2021-22 season. Ziggo’s previous three-year deal had been due to expire at the end of the current season.

Ziggo will hold rights to live Premier League matches, while it will also show highlights packages on television and online.

The new deal with the PGA Tour will run for two years, according to the MediaMagazine.nl website.

Last month, Ziggo renewed its agreement with the Formula One motor-racing series for three years, from 2019 to 2021.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.