The Asset Ogilvy agency has made a small profit from selling on Spanish LaLiga rights in Greece and Cyprus, following renewals with pay-television broadcasters Cosmote and PrimeTel.
Competition between sports-rights agencies has helped Spain’s LaLiga grow the value of its media rights in several new deals across Europe.
Rights in Greece to Spain’s LaLiga have increased in value by about 50 per cent, while German Bundesliga rights have stayed flat in deals this month with Asset Ogilvy and Cosmote respectively.
Greek public-service broadcaster ERT’s acquisition of two blue-chip properties is a sign it may slowly be recovering after its short-lived closure almost two years ago.
The Asset OgilvyEntertainment agency has secured rights deals in Greece, Albania, Cyprus and FYR Macedonia for the Formula One motor-racing world championship.
Pay-television broadcaster OTE has acquired rights in Greece for the Formula E Championship electric car-racing series.
Telecommunications and pay-television operator PrimeTel has acquired rights in Cyprus for the Liga and Copa del Rey Spanish club football tournaments.
Spain’s LaLiga has leapfrogged Italy’s Serie A in media rights income to become Europe’s second most valuable league following deals agreed in recent weeks.
The Formula E motor racing series secured strong rights fees in Germany for its inaugural season, mostly through a deal with pay-television broadcaster Sky Deutschland agreed earlier this month.