BNT (Bulgaria)

Uefa’s national-team tournament rights tender across the Balkans is coming to a close after a process dominated by strong competition between United Media, Telekom Srbija and public broadcasters.

Pay-television broadcaster A1 Bulgaria has acquired domestic rights to the Bulgarian National Basketball League (NBL) for the next three seasons

Having a larger package of content to sell has helped Uefa earn a slight increase in the overall value of its national-team rights in Bulgaria, with third-party rights proving particularly popular.

Telekom Austria’s push for Champions League rights helped drive the value of Uefa club competitions in Bulgaria up by about 30 per cent from 2018-19.

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