Infront

IMG has retained the Eredivisie international broadcast rights, one of its longest-held football properties, but will be replaced by rival Infront as distributor of streaming rights to the global betting market, SportBusiness understands.

Infront has struck a comprehensive commercial agreement with the Shanghai Marathon after it replaced Chengdu as China's representative in the race to join the World Marathon Majors series

The International Olympic Committee has invited media rights bids in sub-Saharan Africa and South Africa, offering broadcasters and agencies the rights over two Olympic cycles, SportBusiness understands

The International Ski and Snowboard Federation (FIS) will on Monday issue an invitation to tender (ITT) for global media rights to the Alpine and Nordic World Ski Championships in 2027 and 2029, SportBusiness understands.

The ITT to be launched on Monday for global media rights to the 2027 and 2029 editions of the Alpine and Nordic World Ski Championships represents a strategic departure from previous processes aimed squarely at agencies and the EBU.

The men's and women's CEV Champions League will have two live broadcasters instead of one in Italy over the next two seasons after both DAZN and Sky Italia agreed rights deals with Infront.

At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.

DAZN has secured a new contract to continue showing Ligue 1 in Japan throughout the decade, but has lost rights to the French top flight in Portugal, SportBusiness has learned.

Almost five years on from being named as the future seller of Diamond League rights internationally, Infront has struck a mixture of free-to-air and pay-TV deals from 2025.

The German Ice Hockey Federation (DEB) will be able to source potential sponsors in-house as part of a revised and extended exclusive marketing agreement with the Infront agency

Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.

Infront has begun selling international broadcast and betting rights to the Campeonato Brasileiro Série A after striking one-year deals with the Liga Forte Uniao (LFU) and Libra blocs of clubs, SportBusiness understands.

The backlash to the rights centralisation approval by the FIS council, which the federation claims will “pave the way” for an exclusive deal with Infront, has galvanised leading ski nations to pursue their own rights sales concept that would squeeze agency margins.

Host Broadcast Services has sought to diversify its portfolio by adding the 2024 Copa América to the list of top-tier football events it is the host broadcaster for.

Thailand has never qualified for the men’s World Cup and the NBTC reportedly now sees the tournament as being fair game for pay-television broadcasters.

France’s triumph in the Men’s EHF Euro 2024 final generated a peak audience of eight million for commercial broadcaster TF1, as the European Handball Federation hailed Germany’s staging of the tournament as the “best ever” in the championship’s history.