International Olympic Committee (IOC)
Mixed approach for Beijing 2022 coverage in India, IOC’s European ITT on horizon
Coverage of Beijing’s 2022 winter Olympics in India and across the Indian subcontinent looks set to be split across broadcasters’ linear and digital platforms, along with the International Olympic Com…
China Media Group retains Olympics rights to 2032 in four-Games deal
China Media Group, the Chinese state media company, has strengthened its hold on the Olympic broadcast rights in the country in a four-Games agreement that runs until the recently-awarded Brisbane 2032…
NBCUniversal draws lowest-ever Summer Olympic audience for Tokyo 2020
NBCUniversal attracted its lowest-ever domestic audience for the Summer Olympics since first covering the global showpiece event in 1988, with the Tokyo Games drawing an average of 15.
VTV Olympic broadcasts threatened by financial curbs, Venezuelan president claims
Nicolás Maduro, the President of Venezuela, has said that 'financial persecution' risks the free-to-air broadcasting of the Tokyo 2020 Olympic Games in the country.
IOC declares just $620.7m in revenues for 2017-20, media rights income deferred
The impact of the postponement of the Tokyo 2020 Olympics on the International Olympic Committee’s finances has been laid bare in its latest financial statements, with the organisation declaring revenues o…
ABU, Emtek among buyers as Dentsu closes Olympics deals
The Dentsu agency finalised deals for Tokyo 2020 media rights with buyers including the Asia-Pacific Broadcasting Union (ABU) and Indonesian media group Emtek in recent weeks
IOC unveils interactive features for Tokyo 2020 viewers
Viewers of the Tokyo Olympics will be able to interact with the Games via digital features including video walls within venues and a 'cheer map' that will visualise virtual cheering by fans around the…
Korea’s Coupang Play ‘acquires Tokyo 2020 streaming rights’
Korean ecommerce group Coupang is reported to be close to acquiring streaming rights for the Tokyo 2020 Olympics in a sublicensing deal with the ‘Korea Pool’ of terrestrial broadcasters.
Hong Kong government says Tokyo Olympic rights intervention a ‘one-off’
The Hong Kong government told SportBusiness Media this week that its acquisition of Tokyo 2020 rights was a one-off prompted by the extreme financial pressures placed on broadcasters by the pandemic.
Tencent and Kuaishou sublicense Olympics media rights from CCTV
Chinese digital media operators Tencent and Kuaishou have sublicensed on-demand and short-form video rights for the Tokyo 2020 Olympics and Beijing 2022 Winter Olympics from state broadcaster CCTV
NOS retains free-to-air Olympics rights to 2024
Dutch public-service broadcaster NOS will continue as the exclusive free-to-air broadcaster of the Olympic Games in the Netherlands, having secured rights to the 2022 Winter Olympics in Beijing and the…
IOC steps into esports with five international federations, game publishers
The International Olympic Committee has this morning announced that it has partnered with five international sports federations, game publishers and DreamHack Sports Games to launch the first-ever, Olympic-licensed…
Re-elected Bach: Olympic Channel broke even in 2020
The International Olympic Committee’s Olympic Channel broke even in 2020, according to Thomas Bach, who was today (Wednesday) re-elected as IOC president.
IOC calls on US to keep Saudi Arabia on watchlist and ‘consider further steps’
The International Olympic Committee has flagged up its concerns over Saudi Arabia’s efforts to tackle piracy, telling the United States Trade Representative office, that it is “extremely concerned” about…
Bach dismisses Tokyo ‘speculation’ as IOC prepares to publish ‘playbooks’
International Olympic Committee president Thomas Bach has dismissed "speculation" about cancellation of the Tokyo Olympics and said his organisation would in early February publish its plans to counter…
Seven acquires Beijing 2022 Winter Olympics rights after renegotiation
Australian free-to-air commercial broadcaster Seven will broadcast the Beijing Winter Olympics Games in 2022 after renegotiating its current deal with the International Olympic Committee following the…
Olympic Channel TV has Canadian launch on CBC Gem
CBC Gem, the OTT platform of Canadian public service broadcaster CBC, has signed a carriage with the International Olympic Committee to carry the body’s Olympic Channel TV.
Olympians host online Airbnb ‘experiences’
Olympic athletes are working with Airbnb to provide online experiences for fans, including goal-setting advice sessions and home workouts