International Olympic Committee (IOC)

The International Olympic Committee will earn about 40 per cent more from sub-Saharan Africa compared to the previous two-Games cycle, taking advantage of Kwesé Sports’ strong desire for Olympic association, TV Sports Markets understands.

The wave of tender processes in sub-Saharan Africa has continued to swell with the English Premier League and the International Olympic Committee both selling their rights earlier than expected.

In the latest interactive monthly data report, TV Sports Markets analyses the media-rights landscape of selected International Federations, including a special focus into the IOC and the Olympic Games

The International Olympic Committee has announced that its Olympic Channel digital platform is now available in six additional languages.

The International Olympic Committee’s Olympic Channel has agreed to broadcast live coverage of the 2017 Winter European Youth Olympic Festival (EYOF).

TV Sports Markets understands the Telesport agency has acquired rights in Russia to four Olympic Games, the Ultimate Fighting Championship, and is currently in negotiations with Fifa for rights to the 2018 World Cup.

The International Olympic Committee’s Olympic Channel has entered into a partnership with US filmmaker Frank Marshall and sports content and media company Mandalay Sports Media that will result in the creation of a signature documentary series.

The International Floorball Federation has become the latest global governing body to sign a content agreement with the International Olympic Committee’s recently-launched Olympic Channel.

The International Olympic Committee has struck a partnership with Facebook that will allow users of the social media website’s Facebook Messenger service to interact with a ‘bot’ about live updates and highlights from the Olympic Games in Rio, according to the Mashable digital news service.

Political turmoil, arguments over price and the beginning of Turkish Süper Lig negotiations has created a logjam in the Turkish sports-rights market, badly affecting rights-holders including the International Olympic Committee and the English Premier League.

The Infront Sports & Media agency has been working with advertising giant WPP to source sponsors for its free-to-air 2016 Olympics Games feed in sub-Saharan Africa, TV Sports Markets understands.

The IMG agency has agreed a deal with the International Olympic Committee to distribute the international in-flight and in-ship rights to the forthcoming summer Olympic Games in Rio de Janeiro, Brazil.

The International Olympic Committee has reached agreements with 27 international sports federations to work together on the new Olympic Channel, with a 2016 launch date set to be confirmed in the coming weeks.

The International Olympic Committee has signed up as the first client of Playmaker Media, a new video streaming technology support service that has been launched by the NBC Sports Digital division of US media group NBCUniversal.

US media and entertainment company Discovery Communications has sealed its latest sublicensing deal for Olympic Games rights in Europe through an agreement with Czech public-service broadcaster Ceska Televize.

Sky New Zealand’s renewal of Olympic Games rights last month is the latest in a string of long-term deals agreed by the International Olympic Committee.

Dutch public-service broadcaster NOS moved quickly to sublicense rights to the 2018 and 2020 Olympic Games from Discovery Communications.

Discovery Communications this week recouped more than 10 per cent of its €1.3bn ($1.4bn) investment in Olympic Games rights across Europe by striking a sublicensing deal with the BBC.